"World's Best-- the series" to feature Parasuco Jeans

Deerfield Beach, FL July 24, 2004 -- New Line Media Solutions is pleased to announce the selection of Parasuco Jeans for its innovative, educational television series, "World's Best." They will be featured in a segment about "Men's and Women's Fashion."

Parasuco Jeans has become known internationally for designing some of the most fashion- forward denim wear. With leading-edge designs and unique fabric finishes, each piece of Parasuco clothing is full of sex appeal; which is the nature of all of the company's designs. Each pair of jeans features a personality of its own, making a statement for individualism. There are jeans with form fitting and form-flattering cuts, as well as jeans with more intricate detailing such as cutouts, studs, and embroidery. With a strong fan base and growing celebrity following, Parasuco Jeans creates some of the world's best and most memorable denim designs.

The company president, Salvatore Parasuco, became interested in defining denim at an early age. Born in Italy, he and his family immigrated to Canada in 1957. It was in the family's laundry room where Salvatore began experimenting with different jean washes. He purchased jeans wholesale, then he machine-washed them around the clock to attain a "worn" looking appearance. He then sold them to his high school classmates at $6 a pair.

Parasuco opened his own store at age 19, and then founded Santana Jeans (a Canadian line) with three other partners. He innovated "stretch," stone-washed, and sandblasted jeans styles. He was thrilled when his company become the first international jeans label from Canada in 1988. Since Santana was a brand name that was already registered to others in the U.S., he changed the company's name to "Parasuco Jeans". Now known for style and urban sensuality, the line quickly became a leader in the fashion market.

Today, Parasuco has become even more popular. The company has showrooms in Montreal, New York, Los Angeles, and Milan. Over the past few years, the Parasuco brand has developed a cult-like following. Celebrities have developed a strong interest in the brand, and it is even mentioned in rap songs. Parasuco seems to be the brand of choice at many Hollywood events, as the 2004 American Idol contestants wore the brand as they performed during this year's finale. Other celebrity fans of Parasuco are Avril Lavigne, Matchbox Twenty, and Alicia Keys. Parasuco Jeans dressed the famous Grand Prix Grid Girls for the 2004 Canadian Grand Prix, and co-hosted a pre-party in 2003 for the celebrities' part of the 5th Annual Young Hollywood Awards.

For more information, see www.parasuco.com





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